SEARCH ENGINE OPTIMISATION

Search Engine Optimisation helps your site (or pages on your site) be recognised as highly relevant when people search for keywords related to your services on Google or any other of the main Search Engines.

On most Web Developer / Designer sites you will simply see a desription of what SEO is and a statement saying that they will optimise your site for you, but with no details of what they will actually do. In this section of our site we will take you through How the Search Engines work and what we will therefore do to your site to make it more relevant to customers who are loking for your services thereby helping it to appear high up the Search Engine rankings.

There are many elements that influence your rankings in Search Engines and we cannot go through them all on this site, however we will touch on some of the major ones - please call us in for a more in depth SEO presentation to find out how good or bad your site is.

This is a typical page from a Google search for Fitted Kitchens in London.

The results under "Sponsored Links" are paid for adverts, which we will cover in the Pay per Click section.

You will notice that the Search Engine Optimised results give more information to the searcher than the adverts. For this reason the Optimised results are still the most visited sites, plus they have the benefit of being FREE clicks to your site.

In the next section "How Search Engines Work" we will show you where they get the information to display from and how you can influence them.