Getting Repeat Business

It costs 5 times as much to get a new customer than to get a sale from an existing customer.

Every Business knows this, however we continually use our Marketing budgets for gaining new clients and forget about Marketing to our current customer and prospect databases.

A great way of keeping your name at the forefront of your customers mind is through Newsletters. Most businesses shy away from this because

• It will take too long to produce, I don't have the time
• We wont have enough information to put into a Newsletter
• We don't want to appear pushy to our customers.

Firstly Newsletters do not have to be Monthly, dependant on the nature of your business and the purchasing leadtimes, you can produce a newsletter bi-monthly, quarterly or even bi-annually.

We have E-mail marketing packages with a great range of Newsletter templates, all you have to provide is the articles do go in and either you can produce them, or we can.

Email marketing isn't very effective at getting new customers, but it is very effective at retaining existing customers.

We can do email marketing campaigns to help clients generate repeat business by sending out discount vouchers, special offers just for loyal customers, advertising upcoming events, telling customers about a sale or new product or service and so on.

Once we have sent out an email marketing message we can track your results in real time. How many sales resulted from the discount voucher, if anyone forwarded the email to a friend and so on.

We can even test different marketing messages to see which ones are most effective at driving repeat business and then we focus on those things in future campaigns.